For Sellers
The Listing Process, Explained
A transparent, step-by-step walkthrough of exactly what happens when you list your home — from our first conversation to the day you hand over the keys.
Phase by Phase
What Happens and When
Most listings go from consultation to closing in 45–75 days. Here is how that time is spent.
Week 1–2
Consultation & Strategy
- Initial walkthrough of your home
- Comparative Market Analysis (CMA)
- Pricing strategy discussion
- Net proceeds estimate
- Timeline planning
Week 2–3
Preparation & Staging
- Pre-listing repair recommendations
- Staging consultation and setup
- Decluttering and presentation guidance
- Landscaping and curb appeal review
- Pre-inspection (optional but recommended)
Week 3–4
Photography & Launch Prep
- Professional photography
- Aerial and video production
- 3D virtual tour creation
- MLS listing copy and data entry
- Digital marketing assets prepared
Launch
Active on Market
- Live on NWMLS and all major portals
- Targeted social media campaigns
- Email outreach to buyer network
- Showing coordination and feedback collection
- Open house scheduling (if applicable)
Offer Period
Review & Negotiate
- Present all offers with full analysis
- Negotiate price, terms, and contingencies
- Counter-offer strategy
- Multiple offer management
- Mutual acceptance and contract execution
Under Contract
Escrow & Closing
- Inspection response and negotiation
- Appraisal coordination
- Title review and resolution
- Final walkthrough preparation
- Closing day coordination and key transfer
Working Together
What You Can Count On
The process is one thing. How I show up throughout it is another.
Honest Assessments
If something could hurt your sale — deferred maintenance, a pricing misstep, a staging issue — I will tell you before it becomes a problem with buyers.
Regular Communication
You will hear from me after every showing. You will know exactly where things stand throughout the process, not just at key milestones.
Proactive Problem-Solving
Issues come up in every transaction. I identify them early and move quickly to resolve them before they derail the deal.
Full Transparency on Offers
Every offer gets a complete analysis: price, terms, buyer strength, contingencies, and a clear recommendation with the reasoning behind it.
Ready to Get Started?
The first step is a conversation. Let's walk through your home, discuss your goals, and build a plan that works for your timeline.